Apple to Present AI at WWDC 2024—No, Not That "AI"
On the first day of the five-day Worldwide Developers Conference, Apple unveiled its AI plan as part of its closing speech. Given that it has already lost some ground, the company's short-term approach appears to be about hedging its bets while also implementing the capacity to support alternative models. Apple also disclosed the ensuing versions of a number of its devices' operating systems.
- On the first day of the five-day Worldwide Developers Conference, Apple concluded with a keynote address.
- After taking a mixed approach to integrating the cutting-edge technology into all of its goods, the corporation eventually disclosed its AI strategy.
- Additionally, Apple revealed the upcoming versions of a number of its device's operating systems.
Yesterday was the first day of Apple's Worldwide Developers Conference. The company unveiled numerous big developments and added artificial intelligence to its products. With this revelation, Apple is now the most prominent tech corporation focused on consumers to jump on the AI bandwagon.
With a 28.58% global market share and a 60.77% share in the US, Apple's mobile operating system, iOS, enables the business to afford the lag in consumer technology. If Apple had partnered with large AI research and/or investment firms like Microsoft and Google, the situation would have been very different.
With a 28.58% global market share and a 60.77% share in the US, Apple's mobile operating system, iOS, enables the business to afford the lag in consumer technology. If Apple had partnered with large AI research and/or investment firms like Microsoft and Google, the situation would have been very different.
Even still, Apple has a long way to go, as Gemini updates have been released for even Android's non-flagship handsets. Thankfully, Apple has made major announcements regarding plans to retain its fan base. See what Apple revealed at the WWDC 2024 keynote is most important.
Highlights of the WWDC 2024 Keynote
1. Apple Intelligence
The company's new core paradigm for artificial intelligence, called Apple Intelligence, will be compatible with iOS, iPadOS, and macOS. With the service made possible by Private Cloud Compute, a group of customized computers running cloud-based models, Apple claimed to have put privacy before personalization. According to Apple, user data would be encrypted and anonymised.
Because of this, the majority of tasks will be locally computed on the device using neural processing units. As a result, iPads and Macs with M1 and later CPUs, as well as the iPhone 15 Pro, iPhone 15 Pro Max, will all support Apple Intelligence.
Because of this, the majority of tasks will be locally computed on the device using neural processing units. As a result, iPads and Macs with M1 and later CPUs, as well as the iPhone 15 Pro, iPhone 15 Pro Max, will all support Apple Intelligence.
But while Siri receives an AI makeover, customization is also a key component of Apple's new AI architecture. According to rumors, Siri is more adept at comprehending context, can react appropriately even when the user speaks incoherently, and possesses onscreen awareness—the capacity to recognize and respond to information displayed on the screen.
When necessary, Apple's AI push also includes OpenAI's ChatGPT (GPT-4o) for question answering. Though Apple took cautious not to pitch the new Siri as an all-in-one app, this broadens the capabilities of the digital assistant on Apple devices.
When necessary, Apple's AI push also includes OpenAI's ChatGPT (GPT-4o) for question answering. Though Apple took cautious not to pitch the new Siri as an all-in-one app, this broadens the capabilities of the digital assistant on Apple devices.
Apple further stated that if Apple Intelligence needs to send a query, file, or image to OpenAI, it will ask consumers to confirm. The terms of the Apple-OpenAI agreement are opaque, and it's unclear if they differ from Google's default online search agreement—in which Google pays Apple to use its platform.
In any event, given that it has already lost some ground, Apple's short-term strategy appears to be about hedging its bets while implementing the capacity to support several models. This gives them the opportunity to eventually compete in the figurative AI race while obtaining a consistent stream of data to train internal AI models similar to Apple Intelligence—a luxury that it lacks in comparison to Google and Microsoft.
In any event, given that it has already lost some ground, Apple's short-term strategy appears to be about hedging its bets while implementing the capacity to support several models. This gives them the opportunity to eventually compete in the figurative AI race while obtaining a consistent stream of data to train internal AI models similar to Apple Intelligence—a luxury that it lacks in comparison to Google and Microsoft.
Whether OpenAI gets the short end of the stick or not, Elon Musk isn't too happy about the transaction. He posted on Twitter:
With a strong emphasis on personalization, Apple Intelligence-infused devices will have a variety of features, such as content authoring, text summarizing, image generation and customisation, notification management, and on-device task execution.
All of this is subject to the one and only disclaimer that it is not yet ready and will launch later this year.
Google Gemini, Samsung's Galaxy AI (which is based on Gemini), and Microsoft Windows Copilot on personal computers are competitors of Apple Intelligence in the mobile space.
All of this is subject to the one and only disclaimer that it is not yet ready and will launch later this year.
Google Gemini, Samsung's Galaxy AI (which is based on Gemini), and Microsoft Windows Copilot on personal computers are competitors of Apple Intelligence in the mobile space.
2. Operating systems
There are no surprises here as WWDCs are the company's standard launch channel for operating systems. Those declared are:
- iOS 18
Updates to privacy, a redesigned Control Center, improved messaging (send later, satellite messaging), Game Mode, topographic maps, updated photo layouts, tap to pay, Rich Communication Services (RCS), and app customizations are all included in the latest edition of the second most popular mobile operating system. Apps can be removed at will for iOS users.
- iPADOS 18
Updates for iPadOS typically coincide with those for iOS. The majority of iOS 18's features were added to iPadOS 18, along with SharePlay controls, a native calculator app (what?!? ), Smart Script in Notes to enhance handwriting, and other features. Math Notes, a scientific calculator capability that allows users to input handwritten problems or functions with the Apple Pencil, is one of the remarkable features.
- watchOS 11
Training Load, an improved Vitals app, tools to help with pregnancy, automatic widget selection, Check In, and more are among the new features.
- visionOS 2
The first significant update to the OS for spatial computing since the release of Vision Pro is visionOS 2. It now supports side-by-side screens, additional gestures, and ultrawide virtual Mac displays. Additionally, it employs artificial intelligence (AI) to add dimension to conventional photos, turning them into 3D or "spatial" images. In Travel Mode, the latest version of visionOS also supports trains. According to Apple Vice President Mike Rockwell, there are 2,000 apps available for Vision Pro. Additionally, the company plans to expand Vision Pro sales to Australia, Canada, France, Germany, and the United Kingdom on July 12 and to China, Japan, and Singapore by June 28.
- MacOS 15 Sequoia
The highlights of MacOS 15 Sequoia include iPhone mirroring (very Windows-like, we should add) via Continuity, drag-and-drop file transfer between Macs and iPhones, a Unified Notification Center, the Passwords password manager, updates to Safari, Maps that resemble iOS 18, and much more.
3. Passwords
Apple has rebranded its iCloud Keychain password management tool for macOS Passwords and expanded its capability to include storing passwords for apps, Wi-Fi networks, shared passwords, verification codes, and more. It also now supports iPhones, iPads, Vision Pro goggles, and Windows.
Some restrictions apply, like the inability to host it like BitWarden; it appears to have limited cross-platform compatibility, similar to 1Password (Android, Linux); also, it will not be available as an open-source project.
Nevertheless, Bitwarden, 1Password, LastPass, and other competitors will have a hard time competing with Apple considering its vast consumer base.
Some restrictions apply, like the inability to host it like BitWarden; it appears to have limited cross-platform compatibility, similar to 1Password (Android, Linux); also, it will not be available as an open-source project.
Nevertheless, Bitwarden, 1Password, LastPass, and other competitors will have a hard time competing with Apple considering its vast consumer base.
4. Others
Apple revealed InSight, a new feature for Apple TV (tvOS) that functions similarly to Amazon Prime in that it provides cast information and content trivia within the app. Along with improved audio, Apple TV will support projectors with a 21:9 aspect ratio.
New TV series and films were revealed by the firm for Apple TV Plus. These include new seasons of Severance, Shrinking, and Silo; The Instigators; Dark Matter; Fly Me To the Moon; Presumed Innocent; Lady in the Lake; Bad Monkey; Pachinko; and Wolfs.
In the meanwhile, head nods and other gestures are now recognized by AirPods as affirmative answers to questions.
New TV series and films were revealed by the firm for Apple TV Plus. These include new seasons of Severance, Shrinking, and Silo; The Instigators; Dark Matter; Fly Me To the Moon; Presumed Innocent; Lady in the Lake; Bad Monkey; Pachinko; and Wolfs.
In the meanwhile, head nods and other gestures are now recognized by AirPods as affirmative answers to questions.
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